Local SEO
Be the first name people find when they search for what you do
Someone nearby is searching for a business like yours right now. They'll call one of the first three names Google shows them. Local SEO is the work that puts you among those names, in Google Maps, in the local results and in the answers AI assistants give. We set it up and run it for you every month, so you can get on with running the business.
Talk it throughThe problem
Why good local businesses get missed
You do good work. Your customers say so. But when someone two streets away searches for what you do, they find a competitor with more reviews, a fuller Google profile and a website Google understands.
Usually nothing is badly wrong. A few small things are simply not being done: the profile hasn’t been touched in a year, reviews trickle in when they happen to, and the website never quite says what you do or where. Each gap is minor. Together they decide who gets the call.
Local SEO explained
What local SEO actually is
Local SEO means making sure Google knows three things about you and trusts all three: what you do, where you do it, and that people are happy with you. It shows up in three places:
- Google Maps and the map results: the block of three businesses at the top of a local search. This is where most local calls come from.
- The ordinary search results: your website appearing for the services you offer, in the places you cover.
- AI answers: when someone asks an AI assistant to recommend a local business, it draws on the same signals.
None of it is a trick. It's steady, practical work, done every month.
Every month
What we do each month
- Your Google Business Profile, kept sharp: categories, services, areas, opening hours and photos set up properly, then fresh posts every month so you look open and current.
- More reviews, answered well: a simple way for happy customers to leave a review, and a reply to every one, good or bad.
- A website that backs it up: a new or improved page each month for the services and places you want to be found for.
- Your details consistent everywhere: name, address and phone number matching across the web, so Google trusts them.
- A clear picture of progress: a monthly map check showing where you appear across your area, and a 15-minute call to go through what we did, what it did and what’s next.
Timescales
What to expect
Local SEO builds. Expect around three months before the map results move properly, and steady progress after that. Every month you’ll see exactly what changed, so you’re never left wondering what you’re paying for.
We won’t promise you the top spot by a certain date. Nobody honestly can, because Google decides. What we can promise is that the work gets done properly every month, and that you’ll always know where you stand.
The plans
One plan, built around your website
Local SEO works best as part of a plan, with your website at the centre of it. There are three:
- Get Found: local SEO and your Google profile run properly, with a page a month added to your website. The place most local businesses start.
- Grow Your Share: everything in Get Found, plus content built from what your customers search for, and a way to follow up the people who looked but didn’t call.
- Lead Your Market: for competitive markets and businesses with more than one location. More content, campaigns that bring past customers back, and a quarterly strategy session.
Plans start from £350 a month + VAT, with a one-off setup to get everything in place. They run month to month: no minimum term, and 30 days' notice if you stop. If you do stop, you keep your website and everything written for it.
Find the right plan for youIt's a good fit if your customers are nearby and find you by searching. Plumbers, clinics, salons, pubs and accountants all work this way.
It's probably not the right fit if you sell only online across the whole country, or you're already booked solid and can't take on more work. We'll tell you honestly if that's the case.
If more people calling would make a real difference, this is where to start.
Why Nimble
Why work with us
- A small team, led by the person responsible for your results: Gordon has built and looked after websites since 2009, and has run Nimble Digital since 2019. You deal with him directly.
- More done each month, without the agency overheads: a skilled in-house team, backed by AI tools, handles the day-to-day work, so your monthly fee goes on getting you found.
- The whole picture, joined up: your website, your Google profile and your reviews are all run together. An agency that only chases rankings can’t do that.
- Straight answers: we’ll tell you plainly which work is worth doing and which can wait. If results stall, we’ll explain why and what we’re changing.
- Based in Edinburgh: working with local businesses across Edinburgh, the Lothians and the rest of Scotland.
What is local SEO?
It's the work that helps your business appear when people nearby search for what you do: in Google Maps, in the local results and in AI answers. It covers your Google Business Profile, your reviews, your website and how consistently your details appear online.
How much does local SEO cost?
Our plans start from £350 a month + VAT, with a one-off setup fee to get everything in place first. We'll recommend the right plan in the first conversation, and there's no minimum term.
How long does local SEO take to work?
Expect around three months for the map results to move properly. Some changes, like a fully completed profile, help within weeks. It keeps building for as long as the work continues.
Do I need a new website?
Not necessarily. If your site is sound, we'll improve it as we go. If it's holding you back, the plan's setup covers a new one, and you keep it whatever happens.
Is there a contract?
There's no minimum term. Plans run month to month with 30 days' notice. We'd rather keep you because it's working than because you're tied in.
Can't I just do this myself?
You can, and some owners do. It takes a few hours every month, done consistently, and it's easy to let slip when you're busy. Most people come to us when they'd rather spend that time running their business.
Do you only work with Edinburgh businesses?
Most of our clients are in Edinburgh and the Lothians, but local SEO works the same anywhere. If your customers are local to you, wherever you are, we can help.
Next step
Find out where you stand
A short call is all it takes. Tell us what you do and where, and we’ll tell you honestly what’s holding you back and whether a plan would help.
