Our process & pricing guide

This is like you asking for a basic holiday, but not even telling us where you’d like to go. It’s almost impossible to price a request like this without a conversation.

This would still depend on how many pages or sections of a page you’d need to be designed, built, configured and integrated with your other systems.

In terms of time required for discovery and consultation, design with revisions, stock, imagery selection and approval, build and test, prepare for launch, DNS management, SEO readiness and finally site launch onto the internet, we can’t honestly provide the quality of service needed for less than £2,500 +VAT.

If your overall budget is less than this, then we are probably not a good fit for your requirements.

Your written content is a very important part of your website and should not be skimmed over.

It’s you talking to your website visitor, so it has to be engaging and show that you can solve the problem they are looking for a solution to. That text should also be your “tone of voice” and be written in a way that your ideal client or customer understands and likes.

For those reasons, we can offer the services of a professional copywriter. Many clients do choose this option, but it does come at an extra cost beyond the technical development of your website, so be prepared to spend a little more to have this critical stage completed.

You can of course hire your own copywriter and pass their information into us, or you can write your own if you feel confident that you can do this.

The quality of the images used on a website can be a dealbreaker.

No one wants to see pixelated, low-resolution images that don’t show of your products & services to the best of your ability.

All too often we receive photographs of project work, products or locations which have been taken quickly on a mobile phone without much thought about how they might appear later on a website.

Mobile phones these days do have excellent, very high-resolution cameras built into them, so you can, with some planning, good lighting and proper framing, produce images suitable for your new website. 

But where you can gain an advantage over your competitor’s website is by engaging with a professional photographer who will always produce the best images for you. That small extra investment could be the difference in your website visitor choosing your service rather than your nearest rival.

Where your budget doesn’t stretch to using a professional, we can work with your own images to a degree, will still likely need to retouch them, frame them and optimise them for website use.

We can also purchase licensed stock images on your behalf where the budget allows.

What is the landing page for?

Is it to generate leads, generate enquiries, sell a product or perhaps even recruit talent?

What happens when someone lands on the page?

Is the landing page to be integrated with any other platforms?

As you can see, the discovery phase is still the very first point of planning and from there the time, skills and efforts can be calculated and priced correctly for you. Book a call and let’s chat this through.

Once we launch your new website, we will host it and take care of it proactively through one of our Proactive Care Plans.

If you need help promoting your website, then that phase could include additional work and costs which we would provide once we have run a comprehensive discovery of what your website needs to do.

Yes, you can! We understand that not everyone values what their website will do for them.

If your budget is very tight, there are a number of places like Fiverr, Upwork or People Per Hour, where you can advertise your requirement and work through the responses you get (which will take some time).

If you hire from these platforms, then you might be able to achieve what you are after on a limited budget, but be prepared for communication challenges, language barriers and lots of folks “selling” you hard but not really delivering the results you hoped for.

Overall, it’ll still become a project which you will need to manage fully yourself in your own time.

Yes, you can! You can use WordPress yourself if you have the skills needed, or you can use platforms like Weebly, Wix and Squarespace. These platforms are very handy in getting you started with a website where budgets are very tight.

Most platforms offer a quick start process where you pick a template and then add your own content. Of course, this will mean that your website won’t be 100% in the way it looks, since many other website owners will have chosen the same template as you. You will also have to spend the time learning how to add and adjust the content to suit the message you are looking to convey, along with making sure that the site is optimised for success in the search engines.

Remember also that you are effectively renting your website and not owning it. If a platform makes a change or closes down (as Google Business Sites did in March 2024), then you will need to adapt quickly to those platform changes and likely need to start again.

Google’s search engine is a “research tool” for those looking for answers to their problems.

If your site offers the answers, then it might do well. But just publishing a website is not enough to hit the top of the search engine.
Your site needs to search friendly and comply with the search engine’s best practice guide.

Critically, Google refers users of their search engine only if that searcher is going to enjoy a good experience. Your site needs to “EAT” for Google and that means it should offer Expertise, have recognised Authority and be Trustworthy before Google “promotes” the site in their search engine results pages.

If search engine results are important to you, this would be something we’d build into a project and would cover this at the initial discovery phase.

If that’s your preference, then yes, this is possible.

After our initial discovery phase, we can address this and if you’d rather be coached in how to build your website where you carry out the actual build process with one to one personal coaching from us, then we will price that work accordingly.

Fair warning: one-on-one coaching does tend to end up much, much more expensive than having the project completed for you, and you need to be committed to spending the time required for the teaching sessions to take part as well as the actual build time.